The Boxed Meal Phenomenon – Are Brands like Blue Apron Taking You for a Ride?

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By Mary Thompson –
The Boxed Meal Phenomenon - Are Brands like Blue Apron Taking You for a Ride?

Has freshness taken a backseat to meal delivery and convenience?
As lifestyles and societies take on changes to be modernize. Simple activities such as grocery shopping
can start to take on an inconvenient form to some families who are always on the go. Suddenly ordering
dinner to be delivered conveniently every night becomes socially acceptable. For some customers, it’s
because they simply do not have the time to go to the grocery store. For others, they want to be part of
the “cool kids” that eat dinner utilizing the hip new trend everyone’s raving about.

A healthy lifestyle change?
There certainly is a good portion of individuals who have turned to proportioned made from scratch
meals for

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