Even Sephora can be Economical

No longer is the world’s leader in makeup allowing high prices to deter potential customers

Without a doubt, Sephora has been internationally recognized for being the beauty experts. Thus, they’ve indeed been the place to go for hard to find cosmetics you simply can’t find anywhere else. However, despite these positive qualities a rather dominant negative light tends to follow them around as well, the curse of high prices.

Could the dark shadow of astronomical price tags soon step down from being Sephora’s dominant centerpiece?

Most shoppers on the hunt for presents during this hectic pressure-packed holiday season tend to lack the time or patience to scurry through shelves of products in search for the best deal. As a result, when confronted by high prices as soon as they walk through Sephora’s doors consumers tend to do a 180 and walk right back out.

It’s all in the choice of marketing techniques

Upon making changes to what products would be showcased. One of the points that are not lost to company executives is that not all shoppers are in the same boat. Even though most people are looking for something nice, but cheap. Others could also be willing to spend a little more on those special people in their lives. With that being said the high profile retailer has set out to target both categories of shoppers.

The first thing consumers will see when either shopping online or in actual stores are graphics which divide products off into sections according to price. Currently, these categories consist of products under $25, $50 and $75. One of the most notable characteristics of these ads is that the gifts under $25 are smack down in the center of the other two selections.

There is a point to this layout

One of the best-known marketing techniques retailers are aware of is that there are certain things consumers tend to focus on first. The key to getting a profit is making sure products a majority of shoppers will want to purchase is centered at a focal point. Since wanting to purchase the cheapest product may not be on the top of everyone’s priority list. It is a high priority for a majority of Sephora’s consumers. Thus, making the decision center the $25 sign was nothing short of genius.

Don’t knock samples till you try them

A fact that isn’t known to most consumers is that the samples Sephora gives away are far from products which aren’t worth much. On the contrary, they’re miniature versions of top of the line newly released products.

After all what better way to market new products than to give consumers a chance to try them out first?

It’s all about timing

I really want to tip my hat to Sephora’s marketing department once again seeing as they created an ad proclaiming the ability to receive two samples after making a $25 dollar purchase. Accomplishing this task couldn’t be easier since activating it by entering an online code which is clearly displayed in the ad.

A lot of changes are taking place, but none are taking the form of skimping on quality

Clearly in order to keep up with the competition brought upon by other cosmetic retailers collapsing prices on certain products is a tactic Sephora has come to embrace. Nevertheless, a strange type of comfort has come from top-notch products attached to steep prices.

After all, the one phrase which isn’t lost to most consumers is that at the end of the day you truly get what you pay for. There are a couple of instances where collapsing prices is highly logical. Such times of the year such as the holiday season when a high profit can be made. Or when the quality of the product has just done a landslide.

In the case of Sephora, shoppers will be relieved to know they’ve chosen to go with the first option. Thereby, staying true the brand’s standards while at the same time making a profit. Who would have thought those of concepts would ever go together?

Give it a chance Sephora may very well surprise you

Before passing judgment because of a brand’s name take a look at their selections hidden treasure is sure to be found ahead.

 

Mary Thompson